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Privacy Policy

Privacy Policy for Mart-eKing

1. Introduction
Mart-eKing (“we,” “us,” or “our”) operates an online marketplace platform mart-eking.com connecting buyers and sellers in Egypt. We are committed to protecting your privacy and personal data in compliance with:

  • Egypt’s Data Protection Law No. 151 of 2020 (enacted pursuant to the Egyptian Constitution, Article 57)
  • The General Data Protection Regulation (GDPR) (where applicable to EU residents)

This policy explains how we collect, use, disclose, and safeguard your information. By using Mart-eKing, you consent to the practices described herein.

2. Information We Collect

We collect the following data:

A. Personal Information

  • Buyers/Sellers: Name, national ID/passport number, contact details (email, phone), shipping/billing addresses, payment details (processed via PCI-DSS-compliant gateways), and government-issued business licenses (for sellers).
  • Platform Activity: Purchase history, device/IP address, browser type, and usage data (e.g., pages visited).

B. Sensitive Data

  • National ID numbers (required under Egyptian Law No. 151/2020 for user verification).
  • Financial information (encrypted and never stored on our servers).

C. Automated Collection

  • Cookies/Tracking: We use essential cookies for Platform functionality. Non-essential cookies (e.g., analytics) require explicit consent per GDPR.

3. How We Use Your Information

We process data to:

  • Facilitate transactions, deliveries, and customer support.
  • Verify identities and comply with Egyptian Anti-Money Laundering Law No. 80 of 2002.
  • Prevent fraud, security breaches, and illegal activities (per Egyptian Cybercrime Law No. 175 of 2018).
  • Improve Platform features and send service-related notifications.
  • For marketing (only with opt-in consent under GDPR/Article 57 of Egypt’s Data Protection Law).

4. Legal Basis for Processing

  • Egyptian Law:
    • Contractual necessity (to execute purchases/sales).
    • Legal obligation (e.g., tax reporting under Egypt’s Income Tax Law No. 91 of 2005).
    • Legitimate interests (fraud prevention, platform security).
  • GDPR:
    • Consent (for marketing/analytics).
    • Contractual necessity (transactions).
    • Legal compliance (e.g., EU sanctions).

5. Data Sharing & Disclosure

We disclose data only when:

  • Required by Egyptian law: To government authorities (e.g., Financial Regulatory Authority, ITIDA) upon valid legal request.
  • With Service Providers: Payment processors (e.g., Fawry, Vodafone Cash), logistics partners, and IT vendors bound by strict confidentiality agreements.
  • For Legal Compliance: To enforce our Terms of Service or respond to court orders (per Egyptian Civil Code).
  • Business Transfers: In mergers/acquisitions (users notified per GDPR Article 46).

We never sell your data.

6. Data Security

We implement:

  • Egyptian Standards: Encryption (AES-256), secure servers in Egypt, and access controls per ITIDA’s Data Protection Guidelines.
  • GDPR Standards: Pseudonymization, regular penetration testing, and breach notification within 72 hours (GDPR Article 33).
  • PCI-DSS Compliance: For all payment data.

7. Data Retention

  • Transactional Data: Retained for 5 years (per Egypt’s Commercial Law No. 17 of 1999 and tax regulations).
  • Account Data: Deleted 2 years after account closure, unless legal holds apply.
  • GDPR Requests: Data erased immediately upon valid “right to be forgotten” requests (GDPR Article 17).

8. Your Rights

Under Egyptian Law (Article 57, Data Protection Law No. 151/2020):

  • Access, correct, or delete your data.
  • Withdraw consent for marketing.
  • File complaints with Egypt’s Personal Data Protection Center (PDPC).

Under GDPR (for EU residents):

  • Access, rectify, or erase data (Articles 15–17).
  • Restrict processing (Article 18) or data portability (Article 20).
  • Object to processing (Article 21).
  • Lodge complaints with your local EU supervisory authority.

9. International Data Transfers

  • Egyptian Law: Data is primarily stored in Egypt. Cross-border transfers require PDPC approval (Article 12, Law No. 151/2020).
  • GDPR: Transfers to third countries use EU Standard Contractual Clauses (SCCs) or adequacy decisions.

10. Children’s Privacy

Our Platform is not intended for users under 18. We do not knowingly collect children’s data per Egypt’s Child Law No. 12 of 1996.

This policy is governed by the laws of the Arab Republic of Egypt. Any disputes shall be resolved by the courts of Cairo, Egypt.

© Mart-eKing. All rights reserved.